Alfredo De Massis
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Authored Resources
Case Studies, Movies, TV Shows and Other Family Business Resources
40347 viewsTechnology is changing how students learn, and we need to look beyond the textbook. Start here.
How Family Firms Can Innovate With Less
58642 viewsSmall- to medium-sized firms with few resources have been successful by doing these six things.
Unlocking the Innovation Potential of Family Firms: An Assessment Tool
26276 viewsFamily businesses are nimble enough to innovate, but often hesitate. This assessment tool can help.
A Shock to the System: How Family Businesses Can Survive Covid-19
3308 viewsFamily firms account for an estimated two-thirds of the overall businesses worldwide. An assessment tool helps them judge how vulnerable they are.
The Potential Downside of Having Non-Family Board Members
73612 viewsHaving outsiders on the board could make CEOs more reticent to share critical information about finances, marketing position, strategy and efficiency.
Winemakers Provide Lessons on Resilience
6237 viewsFor venerable winemakers who’ve survived for generations, resilience is very subjective, and perception shapes how they pursue it.
Five Things Family Businesses are Reckoning With Now
24105 viewsThis video, also available as a podcast, explores how family businesses are balancing cherished traditions and social capital against the mandate to control costs at a time of economic peril.
A Family Firm Can Be Both an Innovator and a Great Place to Work
7825 viewsBoth relatives and non-relatives should feel happy, secure and “part of the family” without getting so complacent that they don’t challenge the status quo.
Using Family History for Competitive Advantage
22655 viewsThe family history of the acclaimed Manchester-based restaurant Sweet Mandarin, recounted in the owner's book, builds strong ties with customers and other stakeholders.
What Olivetti Style Teaches Us About Lasting Aesthetic Legacy
4618 viewsLegacies of great family businesses involve our senses of touch, sight, sound, taste and smell -- all embedded in our experiences with their most iconic artifacts.
Women Can Help Family Firms Innovate – but Socioemotional Factors Matter
44445 viewsEven as more women step into leadership roles at family firms, long-held attitudes and practices may prevent the business from realizing all the benefits they can bring.
Falling from Grace: How Scandals Affect Family Businesses
2651 viewsFeuds, deception and bad behavior can undermine your brand and your family's image. Here are four types of scandals and some notorious examples.
How the Right Mix of Employee Incentives Fosters Innovation
3036 viewsWhether your family business’s culture is traditional or modern, you can honor the past and still prepare for the future.
Unforeseen Crisis Made These Family Businesses Stronger
32219 viewsThe COVID-19 pandemic forced six German family firms to reckon with their identities, positioning and strategies -- and transform themselves for the better.
A Family's Non-Financial Values Shape Its Sustainability Strategy
44385 viewsFamilies that focus on renewing their non-financial values in future generations are more likely to have a formal program.
Consumers Love Local Brands. That's Good News For Family Businesses
1112721 viewsBeing a family firm enhances a brand's local appeal and influences consumer purchasing behaviors.
Your CEO Affects How Outsiders Perceive Your Brand
20682 viewsFamily or non-family leader? Your choice depends on the age of the firm, and can ultimately affect how the media and outside stakeholders see you.
Family Ownership Can Undermine Financial Health
1302 viewsHowever, those who invested more in R&D and operated in countries with strong and supportive institutions enjoyed better market capitalizations.