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Sharon Belenzon

Sharon Belenzon Public Member
Member Since: February 7, 2019
Associate Professor The Fuqua School of Business Duke University

Interest: Innovation  Strategy 

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Authored Resources

Businesses Named After Founders Enjoy Greater Returns

9911 views

By Sharon Belanzon, Aaron K. Chatterji and Brendan Daley Business history is filled with legendary companies named for their founders: Hewlett-Packard, Procter & Gamble, Johnson & Johnson,

Why You Should Name Your Business After Yourself

12500 views

Should you give your business the family name? Research suggests it might be a good idea.