Sharon Belenzon

Sharon Belenzon Public Member
Member Since: February 7, 2019
Associate Professor The Fuqua School of Business Duke University

Interest: Innovation  Strategy 

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Authored Resources

Businesses Named After Founders Enjoy Greater Returns

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By Sharon Belanzon, Aaron K. Chatterji and Brendan Daley Business history is filled with legendary companies named for their founders: Hewlett-Packard, Procter & Gamble, Johnson & Johnson,

Why You Should Name Your Business After Yourself

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Should you give your business the family name? Research suggests it might be a good idea.