Sofia Bapna

Sofia Bapna Public Member
Member Since: December 3, 2019
Asst. Professor Carlson School of Management University of Minnesota

Interest: Crowdfunding  Entrepreneurship 

Industry: Social Media & Networks 

Interviewee:

Authored Resources

How Young Companies Can Build Online Communities

4686 views

By Sofia Bapna, Mary J. Benner and Liangfei Qiu Online social media communities have helped companies build customer loyalty and sales, but new firms starting from scratch to build those communities