Guillaume Carton

Guillaume Carton Public Member
Member Since: June 14, 2021
Associate professor Emlyon business school

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Authored Resources

The Story Behind the Business Model Canvas

23132 views

Examining how the BMC was conceived and tested can teach business students, consultants and entrepreneurs much about developing or using management tools.

Can Entrepreneurs Innovate Without Disrupting Industries?

9893 views

A disruptive new product or service can upend entire industries, creating new opportunities but often at personal and economic cost. Can we innovate without pain?