Sascha Kraus

Sascha Kraus Public Member
Member Since: July 27, 2021
Professor University of Siegen

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Authored Resources

What the Pandemic Has Taught Us About Crisis Management

32846 views

Research on how family firms adapted has takeaways that help all kinds of firms cope with future crises as they emerge, and to think strategically despite the turmoil.

Consumers Love Local Brands. That's Good News For Family Businesses

1114241 views

Being a family firm enhances a brand's local appeal and influences consumer purchasing behaviors.