Gideon Markman
Professor of Strategy, Entrepreneurship & Sustainable Enterprise Colorado State University
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Authored Resources
Who Will Be Your Competitors in the Future?
9929 viewsWhat you don't see can hurt you. These researchers developed a way to predict who may upend your business tomorrow.
When the Family Leaves the Business, Can Their Values Remain?
96391 viewsResearchers explored how the Cadbury family’s Quaker values, which prioritized honesty and fairness, have endured even after the confectioner was sold to Kraft.
What If Activists Target My Company?
11148 viewsSocial and environmental activism can be a blessing in disguise that helps new ventures find opportunities and older companies innovate.