Vittoria Magrelli
Public Member
Member Since:
May 19, 2022
Assistant Professor Free University of Bozen-Bolzano
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Authored Resources
What Olivetti Style Teaches Us About Lasting Aesthetic Legacy
4618 viewsLegacies of great family businesses involve our senses of touch, sight, sound, taste and smell -- all embedded in our experiences with their most iconic artifacts.
How Famous Family Firms Use Their History to Connect With Stakeholders
4639 viewsTangible items like postcards, photos or old accounting books evoke stories that become part of a family's legacy, which can create good will with the outside world.