Paul Hughes

Paul Hughes Public Member
Member Since: May 24, 2022
Professor of Strategy School of Business University of Leicester

Interest: Strategy  Decision-making 

Industry:

Interviewee:

Authored Resources

Abundant Marketing Resources Can Hinder Family Firm Innovation

1681 views

Strong market knowledge, great relationships with customers and suppliers, and a well-respected brand can actually deter family businesses from taking necessary risks to introduce something new.