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To get the best payback from environmental initiatives, look to younger generations and non-family members inside and outside the firm.
Families can get emotionally attached to laggards in their portfolios and avoid taking tough but necessary action, putting the entire enterprise in peril.
In a crisis, family firms cannot afford to focus only on immediate survival or future legacy. The most resilient ones do both, drawing on past lessons, trusted relationships, and long-standing networks.