Antonio Messeni Petruzzelli
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Member Since:
April 3, 2023
Professor of Innovation Management Department of Mechanics, Mathematics, and Management Politecnico di Bari
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Authored Resources
How Famous Family Firms Use Their History to Connect With Stakeholders
4639 viewsTangible items like postcards, photos or old accounting books evoke stories that become part of a family's legacy, which can create good will with the outside world.