Benedikt Seigner

Benedikt Seigner Public Member
Member Since: June 16, 2023
Entrepreneurship IE University
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Interest: Strategy  Entrepreneurship 

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Authored Resources

Should You Tweet Like Elon? When It Pays to be Provocative

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If your firm is viewed as successful, being provocative on social media may increase stakeholder engagement. But if you're unproven, it can backfire.