John Parnell

John Parnell Public Member
Member Since: August 7, 2023
Alumni Eminent Scholar of Management Management & Marketing University of North Alabama

Interest: Strategy  Social impact  crisis management 

Industry:

Interviewee:

Authored Resources

Small and Medium-Sized Firms Are Less Prepared for Crises

13492 views

Research found that they often lack the resources to assess their risk and plan for the worst -- putting their financial health at risk when disaster strikes.