Bill Schulze
EIX Editor
Member Since:
April 23, 2014
Professor of Entrepreneurship & Strategy David Eccles School of Business University of Utah
Interest:
Industry:
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Authored Resources
Meet Your New Marketing Team: the Regulators
39460 viewsFor little-known companies struggling to introduce a new product, regulatory pressure can offer an unexpected benefit: a halo of legitimacy that marketing money can’t buy.
Navigating the Business Model Maze
23667 viewsBy William Schulze, Robert Wuebker, and Gerry Campbell Innovative business models are wonderful … but using the wrong business model to re-imagine your business can be dangerous! A look at business