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Peter Birkeland

Peter Birkeland Public Member EIX Editor Reviewer - EIX
Member Since: October 2, 2025
Author Franchising Dreams

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Authored Resources

Could You Franchise Your Startup?

16068 views

Franchising can be an alternative to private equity or self-financing to help companies scale, and a win-win for both franchisors and franchisees if done right. 

Is Franchising Right For You?

13667 views

A franchisee will take some risk, like an entrepreneur, but will have far more discretion in the operation of their business than an employee.

The Right and Wrong Way to Find a Franchise

15983 views

This structured framework helps you narrow thousands of options to a short list—by balancing personal fit, economics, industry trajectory, and franchisor quality.

What Startup Founders Should Know About Venture Debt

415 views

Venture debt can help startups extend their cash runway without giving up more equity.  Marshall Hawks explains how it works, who qualifies, and when founders should consider it.