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Brent Goldfarb


Authored Resources

A Real Business Competition for Teaching Entrepreneurship

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Students start businesses, earn revenue, face elimination and learn from failure while applying entrepreneurship research and concepts in real time.

Business Plans for Startups: Are They Really Necessary?

11894 views

Eapen Chacko and Brent Goldfarb debate whether founders need a formal business plan before raising money and building a new venture.

Business Exercise Starts with $5 in Seed Money

9811 views

Given just $5 in seed money, student teams learn to form partnerships and leverage networks...and how constraints can actually make them more creative. Effectual reasoning, a form of expert