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Brent Goldfarb


Authored Resources

The Real Entrepreneurship Competition

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Students experience the intensity, ambiguity, anxiety and roller-coaster excitement of starting a new business.

Are Business Plans Really Necessary?

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For a new venture, a business plan is an essential part of attracting investment and ensuring success. Or is it?

Business Exercise Starts with $5 in Seed Money

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Given just $5 in seed money, student teams learn to form partnerships and leverage networks...and how constraints can actually make them more creative. Effectual reasoning, a form of expert