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Eden Blair


Authored Resources

Why the L3C Label May Not Help Socially Responsible Companies Sell More

18149 views

A study of more than 300 consumers found that knowing a company was an L3C did not make people more likely to buy its products.

What Happens When a Kickstarter Project Fails to Deliver Rewards

87464 views

A successful crowdfunding campaign can still end badly. This case shows how missed rewards, poor communication and unclear use of funds can destroy backer trust.

How Entrepreneurs Create Value by Finding Overlooked Opportunities

6881 views

Large companies may overlook promising products and markets. Entrepreneurs can turn those neglected opportunities into useful products and successful businesses.

What TIVO Teaches About Creating Products Customers Never Asked For

3820 views

Breakthrough innovation often requires both listening to customers and imagining solutions they cannot yet articulate. TIVO illustrates how the two approaches can work together.

Overfunded Crowdfunded Projects: An Even Bigger Headache?

4128 views

Having too much of a good thing can create unexpected, complex problems and significant legal and strategic issues for the entrepreneur.


Editors’ Picks

Critical Aspects of Owners Agreements

In virtually any proposed business venture with two or more owners, there are many issues to be identified, negotiated and reflected in appropriate organizational agreements. This is an outline of typical owners issues to negotiate in new business ventures.