Yasuhiro (Yasu) Yamakawa

Yasuhiro (Yasu) Yamakawa EIX Editor
Member Since: July 16, 2014
Associate Professor Entrepreneurship Babson College

Interest: Innovation  Entrepreneurship 

Industry:

Interviewee:

Authored Resources

Meet Your New Marketing Team: the Regulators

39460 views

For little-known companies struggling to introduce a new product, regulatory pressure can offer an unexpected benefit: a halo of legitimacy that marketing money can’t buy.

Babson's Signature Entrepreneurship Course

16647 views

This course, from a top entrepreneurship program, helps freshmen grasp the fundamentals and create economic and social value.

Shackleton's Antarctic Adventure: Parallels to Entrepreneurship

4843 views

The achievement against all odds illustrates how to prevail when the journey gets harrowing.

Empathy is Central to Entrepreneurship

4104 views

Successful entrepreneurs not only identify problems that must be solved, but also empathize with the people affected by them.

Editors’ Picks

The Monk and the Riddle: The Art of Creating a Life While Making a Living

This classic on entrepreneurship covers topics from finance to romance for entrepreneurial passion. Its mix of fiction and non-fiction keeps you engaged throughout the book. The ‘deferred life plan’ concept will make you think about personal risk, business risk, and the most dangerous risk of all – to spend your life not doing what you want. Don’t be afraid to fail; embrace failure! https://www.amazon.com/Monk-Riddle-Creating-Making-Living/dp/1578516447