Tag: Crowdfunding

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By Regan Stevenson, Jared Allen and Tang Wang on Fri May 12 2023

Crowdfunding is a powerful tool for nascent entrepreneurs seeking to raise money for their ventures. But many entrepreneurs don't realize that popular crowdfunding platforms such as Kickstarter might Read more

New ventures needing investment often turn to crowdfunding platforms such as Kickstarter, StartEngine, and Indiegogo to reach funders and generate exposure to angel investors, venture capitalists, Read more

By Ammara Mahmood, Jonathan Luffarelli and Mudra Mukesh on Mon Jul 13 2020

It’s been well documented that the design of a label or logo can play a big role in shaping what people think of a brand and whether they buy (Luffarelli et al., 2018; Stamatogiannakis et al., Read more

By Sandy Yu and Lee Fleming on Wed Apr 10 2019

By Sandy Yu, Scott Johnson, Chiayu Lai, Antonio Cricelli and Lee Fleming As Silicon Valley, Boston and metropolitan New York show, entrepreneurship can drive the prosperity of a region -- creating Read more