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Tag: Storytelling

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By Jonathan Preedom, Shannon Younger and Chad Navis on Thu Dec 18 2025

Research shows how to tailor your narrative for nascent, emergent, and mature markets—so investors and customers instantly “get it” and act. Founders face a constant challenge: they need Read more

By Eva Fischer Hansen on Fri Aug 23 2024

Values can form a strong foundation for a family business. Through shared values, we feel united and form a bond of culture, history, and pride. This bond can motivate each member of the family to Read more

By Jing Betty Feng on Mon Jul 13 2020

This classroom exercise integrates LEGO � Serious Play � (LSP) during the Ideation process. This exercise helps students to learn the concepts of collective creativity and results in 100% Read more