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By Kevin Fee on Mon Dec 04 2023
For startups and entrepreneur-led businesses, purpose is an outcome of an iterative sensemaking process. Sensemaking is the underappreciated strategic activity of making sense of what is going on in Read more |
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By Lisa Auster-Gussman and Daniel Forbes on Mon Apr 08 2019
What would you like to see in the future? Some common answers to this question might include a cure for cancer or other chronic diseases, or technologies that can help feed the world in ways that are Read more |
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It’s become increasingly popular to commercialize innovation or technology from universities via spin-off companies. However, this process can be challenging because it usually originates in a Read more |
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By Brian Janz on Fri Feb 16 2018
Design Thinking helps entrepreneurs understand their potential customers' real wants and needs – at a deep, often emotional level. Entrepreneurs often start their business with a "good" idea they Read more |
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By Daniel Forbes on Tue Sep 20 2016
Innovation is a kind of Holy Grail in the world today. Companies strive for it, consumers often reward it, and policy-makers say we need more of it. But many people still find themselves asking, Read more |