Dr. Yoel Asseraf

Dr. Yoel Asseraf Public Member
Member Since: June 22, 2023
Head of MBA (Chair) MBA Ruppin Academic Center
Bio:

Interest: global entrepreneurship  Research Insight  international business model  Agility 

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Authored Resources

Simple Rules Can Power Up Your Global Strategy

46259 views

As Lego, Unilever, and Apple have shown, a simple but memorable strategy statement can create a common mindset, regardless of cultural and language differences.

Entrepreneurs Need an Agile Mindset and Agile Slack

199330 views

Companies must view change as a strategic opportunity -- and set aside enough resources to seize those opportunities quickly.

Responsible Creativity: Turning Ideas into Business Reality

3222 views

Without the guardrails of marketing capabilities and disciplined execution, unbridled creativity can hurt financial and strategic results, a study of international ventures showed.