Tag: international business model
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By Dr. Yoel Asseraf on Fri Sep 26 2025
Without the guardrails of marketing capabilities and disciplined execution, unbridled creativity can bring financial and strategic losses, a study of international ventures showed. Creative Read more |
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By Dr. Yoel Asseraf on Wed Oct 18 2023
In 2001, Zara (INDITEX) noticed that black t-shirts had disappeared from its store shelves after the Twin Towers attack and rushed to replenish them. How was Zara able to meet this unplanned demand? Read more |
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By Margaret Ntambi and Ona Aliakai on Mon Oct 09 2023
Meet Jean-Paul Nageri, the son to a banana farmer in Uganda. During the early-2020 harvest, JP's dad planned to use a middleman for distribution, but the deal fell through, leaving him with one acre Read more |
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By Dr. Yoel Asseraf on Tue Sep 05 2023
Leonardo Da Vinci once said, "Simplicity is the ultimate sophistication.” But in today’s world of international business, things have never been more complex. The combination of intensified Read more |