Natalia Vershinina

Natalia Vershinina Public Member
Member Since: January 11, 2024
Professor Entrepreneurship, Strategy and Innovation Audencia Business School

Interest: Women  #familybusiness  Next Generation  female leadership  Values  Entrepreneurship 

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Authored Resources

When the Family Leaves the Business, Can Their Values Remain?

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Researchers explored how the Cadbury family’s Quaker values, which prioritized honesty and fairness, have endured even after the confectioner was sold to Kraft.