Tag: Manufacturing

Abundant Marketing Resources Can Hinder Family Firm Innovation

Most people would agree that businesses benefit from three core marketing resources: strong market knowledge, great relationships with customers and suppliers, and a sterling public image, brand, and Read more

Editor's Note: This is the first in a series of articles featuring past winners of eFest , EIX's undergraduate business plan competition, and their journey since then. Vidhan Bhaiya, CEO of the Read more

Trust Me: I'm a Salesman

Entrepreneurs must believe in their products or services deeply enough to explain their worth to potential customers or clients. For most, this means learning to sell for the very first time -- an Read more