Category: Applied and Practice

Trade secrets can be among a startup’s most valuable assets. This article explains how entrepreneurs can estimate the financial damage when proprietary information is stolen or misappropriated. Read more

A strong business idea is not enough. Research identifies five team behaviors that help founders collaborate, solve problems and bring products to market more effectively. Only a small fraction of Read more

Thought leadership marketing can help entrepreneurs educate the market, explain complex solutions and accelerate adoption. As digital technologies continue to fuel the rise of new companies around Read more