Category: Applied and Practice

Most businesses say that they put the customer first. Yet customers today are more ready than ever to bolt. The changing fortunes of even venerable chains such as Macy's and Sears shows that no Read more

A successful entrepreneur and his family wanted to donate a new building to a state university. What happened next illustrated the maxim that “no good deed goes unpunished.” Because the building Read more

Leap Transit was founded on the belief that highly paid techies would pay $6 one way to commute to work in San Francisco. The founders touted that by providing their luxury buses on routes that were Read more

Innovation is a kind of Holy Grail in the world today. Companies strive for it, consumers often reward it, and policy-makers say we need more of it. But many people still find themselves asking, Read more

For most new business owners, growth is a sign that the business is successful. But depending on that business's financial structures and its commitment to shareholders, growth can complicate things. Read more

This paper is based on a research process used by social anthropologists while investigating a new cultural phenomenon. It involves walking the streets, peeking around corners, observing practices, Read more

“Return on Equity” provides a general indicator of the level of earnings and operational cash flow a firm generates in relation to the cost of long term capital invested in the enterprise. As Read more

Universities can offer just what entrepreneurs need to build a great technology business: scientists, engineers, and researchers in a variety of fields. For those who know how to navigate the tech Read more

Outsourcing is growing trend for startups. Since new ventures often lack resources, they can augment their capabilities by working with other companies -- often much less expensive than hiring staff Read more

What Venture Capital Can Do for Your Company

The financial market can be daunting for new entrepreneurs. Anyone who tries to be a part of it without understanding how it works, the players on the buy and sell sides, and their economic Read more