Tag: Sales, Marketing, Advertising
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By Jay Mulki on Mon Jul 08 2024
Many entrepreneurs struggle to get their products into customers' hands. Yet, their survival and profitability hinge on convincing customers to buy their products. Compared to large companies, Read more |
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By Jennifer Nelson on Mon Jul 10 2023
EDITOR'S NOTE: This article is part of Lessons from Leaders, a Next Avenue initiative made possible by the Richard M. Schulze Family Foundation and EIX , the Entrepreneur Innovation Exchange. Social Read more |
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By Jon Keimig on Tue Mar 21 2023
The University of St. Thomas (Minneapolis) Family Business Center in February 2023 put together a panel discussion for family firms, focusing on lessons learned from families who sold their Read more |
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Around the globe, advertisements for family businesses regularly include expressions like: “Our family serving yours for the last three generations” and, “Our name on the product guarantees its Read more |
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By Leslie Hunter-Gadsden on Thu Jun 02 2022
Editor’s note: In this series, Next Avenue will follow Patricia Wynn as she embarks on becoming an entrepreneur with her North Carolina lifestyle assistant business. Future installments will note Read more |
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By Leslie Hunter-Gadsden on Mon Jan 24 2022
Editor’s note: In this series, Next Avenue will follow Patricia Wynn as she embarks on becoming an entrepreneur with her North Carolina lifestyle assistant business. Future installments will note Read more |
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By Claudia Binz Astrachan on Mon Jun 21 2021
Should you join the growing number of family businesses that proudly promote the fact that they are (and have been) family owned – for decades, some even for centuries? Or do you prioritize your Read more |
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By Whitney Peake on Mon Jun 01 2020
Family businesses are often seen as foundational businesses in their respective communities, providing time, energy, and financial resources and gifts. Doing good is no doubt good marketing, but Read more |
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By Richard Eisenberg on Fri Aug 02 2019
(This article and podcast episode are part of America’s Entrepreneurs , a Next Avenue initiative made possible by the Richard M. Schulze Family Foundation and EIX, Entrepreneur and Innovation Read more |
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By Kimberly Eddleston on Mon Nov 12 2018
Interviewee:
Lisa Lazure
, Steven Mould
Entrepreneurs must believe in their products or services deeply enough to explain their worth to potential customers or clients. For most, this means learning to sell for the very first time -- an Read more |
