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Tag: strategy tool

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By Stephen Downing, Jin-Su Kang and Gideon Markman on Wed Mar 09 2022

Most entrepreneurs know the competitors they face today; namely, other businesses that compete for the same customers in the same or similar markets or industries. However, many dissimilar companies Read more

By Guillaume Carton on Mon Aug 02 2021

The Business Model Canvas (BMC) is certainly one of the best-known strategy tools for conceiving the business model of a start-up or analyzing the business model of an established company. It is a Read more