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Mark Spriggs


Authored Resources

How Students Can Use the Business Model Canvas to Test a Startup Idea

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This manual transmission driving school case teaches students the nine parts of the Business Model Canvas and how customer feedback can reshape a venture.

College Nannies & Tutors: Franchise Business Models

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Joe Keeley, founder of College Nannies and Tutors (CNT), hung up the phone. Another insurance company had declined to underwrite the coverage he needed for CNT to expand; he had contacted over forty