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Mark Spriggs


Authored Resources

How Students Can Use the Business Model Canvas to Test a Startup Idea

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This manual transmission driving school case teaches students the nine parts of the Business Model Canvas and how customer feedback can reshape a venture.

How College Nannies and Tutors Overcame a Major Barrier to Franchising

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Joe Keeley believed franchising could scale College Nannies and Tutors, but an insurance problem threatened the model. Persistence ultimately helped turn the obstacle into an advantage.