Tag: Marketing

Remote teams face unique challenges when developing new innovations. Our research identified the best practices for leveraging digital tools to address these challenges. The rise of digitalization Read more

The first rule of authenticity is that you never talk about authenticity; let enthusiastic third parties do the talking for you. EDITOR'S NOTE: This article was produced in partnership with Strategic Read more

Conventional business wisdom holds that innovation comes from smart strategizing inside the company. However, business innovations are often prompted by factors outside of a company. Increasingly, Read more

EDITOR'S NOTE: This article is part of Lessons from Leaders, a Next Avenue initiative made possible by the Richard M. Schulze Family Foundation and EIX , the Entrepreneur Innovation Exchange. Social Read more

Entrepreneurs often use social media platforms like Twitter or Instagram as a low-cost way to connect with their ventures' stakeholders. Superstar entrepreneurs often use it to wield their clout, Read more

How Family Firms Can Ensure Being Sustainable Pays Off

One of the greatest challenges today for any firm is to operate a sustainable business model. Besides helping to address climate change, such a model can help improve firm performance. When a firm is Read more

Falling from Grace: How Scandals Affect Family Businesses

Promoting the family behind the family business can often bring benefits. Consumers can feel better about a product or service – and more likely to trust it and buy it -- if they know a Read more

New ventures needing investment often turn to crowdfunding platforms such as Kickstarter, StartEngine, and Indiegogo to reach funders and generate exposure to angel investors, venture capitalists, Read more

Should Family Members Be the 'Face' of Your Company?

Around the globe, advertisements for family businesses regularly include expressions like: “Our family serving yours for the last three generations” and, “Our name on the product guarantees its Read more

Using Family History for Competitive Advantage

Family businesses often have dense histories interweaving both the family and the business and involving more than just the past. Our recent study (Ge, De Massis & Kotlar, 2022), shows that family Read more