Category: Research Insight

Broadly speaking, entrepreneurship researchers have primarily collected and analyzed data that are either “quantitative” (i.e., based on numbers/figures) or “qualitative” (i.e., based on Read more

It’s been well documented that the design of a label or logo can play a big role in shaping what people think of a brand and whether they buy (Luffarelli et al., 2018; Stamatogiannakis et al., Read more

How Older Family Businesses Can Keep the Magic Going

Many family businesses grow and thrive in the first generation because of the passion and commitment of their founders. Successive generations often don’t share that same level of dedication, and Read more

The success of any new business depends in part on the environment that surrounds it. In the same way that healthy plants depend on the soil and climate around them, new businesses depend on a Read more

History is filled with stories about people who lament that they passed too quickly on an opportunity that later hit it big, or that stayed too long with a losing enterprise. Entrepreneurs, who are Read more

Entrepreneurs with great ideas often feel they must pull up stakes and move to a region that is known as a hub for their specific industry. But research that we published in 2012 suggests that they Read more