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By Susan Calderon Urbina and Antonios Stamatogiannakis on Tue Oct 06 2026
Entrepreneurs may not need costly materials or features to create a premium image. New research shows darker colors can signal status and prestige. When entrepreneurs develop a new product, the Read more |
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By Yuri Cataldo on Mon Sep 28 2026
Generative AI removes many barriers to execution, putting greater pressure on founders to choose the right customers, products, and ideas. At Yale Drama School, where I trained as a costume designer, Read more |
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By John McNamara on Fri Sep 25 2026
Selling to a large company means finding the right champion, budget owner and technical gatekeeper — and understanding when the organization is ready to act. Every founder pitching a new technology Read more |
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By David Wyman on Tue Sep 15 2026
Tickle Me Elmo, Pound Puppies and other toy hits reveal why human insight, emotion and lived experience still matter in the age of generative AI. Toy invention is a brutal business. On the worst Read more |
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By Catherine Buday on Thu Dec 11 2025
‘Epic Disruptions’ author Scott Anthony, a Dartmouth Professor and acolyte of the late Clay Christensen, shares surprising facts about 11 world-changing breakthroughs. A Chinese philosophy book Read more |
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By Dr. Yoel Asseraf on Fri Sep 26 2025
Without the guardrails of marketing capabilities and disciplined execution, unbridled creativity can bring financial and strategic losses, a study of international ventures showed. Creative Read more |
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By Max Mirho on Tue Apr 04 2023
Building a product prototype, especially in the technology sphere, used to be expensive and take forever. Heavy upfront investment was a necessity – or at a minimum a lot of free time and Read more |
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By Christos A. Makridis on Fri Sep 30 2022
Most people would never think of putting classical music and blockchain in the same sentence. With my training in engineering and economics, I wouldn’t have either -- if it were not for my getting Read more |
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Lavazza. Alessi. Olivetti. Campari. These brands evoke images of products, advertisements, or memories of our past: the aroma of Lavazza coffee or an Alessi coffee maker at work, the sound of keys on Read more |
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By Chris Meyer and Scott Newbert on Wed Mar 23 2022
Apple has become the standard bearer for products that are both technologically complex and simple to use. The Apple TV remote has two buttons and a ring, whereas the typical cable remote has several Read more |